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Sales and marketing

No business can afford invisibility, which is why the way a business markets itself and how it plans its sales are vital to its development and growth.

Brand awareness: making your mark

The value of a marketing plan

Assess your competitors

Direct marketing

Growing the top line with a marketing audit

Promote your business: PR

Promote your business: advertising

How much to spend on marketing?

Promote your business: marketing

Sell benefits not features

SWOT analysis - look before you market

Distance Selling Regulations: an introduction

Advertising: complying with the rules

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Related guides

  • The value of a marketing plan
  • Writing for your website
  • Marketing and data protection: compliance
  • Assess your competitors
  • Brand awareness: making your mark

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