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Sales and marketing
No business can afford invisibility, which is why the way a business markets itself and how it plans its sales are vital to its development and growth.
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- Business start-up
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- Sales and marketing
- Brand awareness: making your mark
- The value of a marketing plan
- Assess your competitors
- Direct marketing
- Growing the top line with a marketing audit
- How much to spend on marketing?
- Selling benefits not features
- SWOT analysis - look before you market
- Distance Selling Regulations: an introduction
- Advertising: complying with the rules
- Promote your business: PR
- Promote your business: advertising
- Promote your business: marketing
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